The AI influencer that demos your product — and never asks for a rate

Booking a UGC creator is slow: you brief them, ship the product, wait a week, get one take, and pay per video. Scaling that to 30 variations a month is a logistics job, not a marketing one.

An AI influencer removes the logistics. Here's how we build one that actually holds and reacts to a real product — not a generic avatar reading a script.

1. The input

The brand gave us a product and a vibe:

"Our thing, in the hands of a creator who feels real. Energetic. Like they actually use it."

2. Identity lock — the part everyone skips

The reason most AI creators look "off" across shots is drift: the face changes frame to frame. We solve that the same way every time — lock the persona before generating a single look.

• A Cast persona with fixed reference images.
• Every shot anchored to @persona so the face resolves from the same source.
• Outfit + scene described in the prompt; the face is never described (describing it fights the reference and causes drift).

That single discipline is the difference between "an AI person" and "the same AI person, twelve times."

3. How Claude framed the script

"Lead with the creator already reacting — not a product beauty-shot. People trust a face before they trust a thing. Put the product in-hand within the first second so the reaction and the object are linked. Keep the copy in the creator's voice, not the brand's — the moment it sounds like an ad, trust drops."

4. The pipeline

Every still passes a face-consistency check against the locked anchor before it moves to video — if the face drifted, it's regenerated, not shipped.

5. Why this beats a UGC marketplace

• Volume: 30 variations is 30 prompts, not 30 bookings.
• Consistency: the same creator, same energy, every time.
• Speed: brief to finished reel in hours, not a week.
• Control: you approve every frame before it posts.

The point isn't to replace human creators everywhere — it's that for volume product content, a locked AI persona is a machine you own, not a vendor you queue behind.

Bring the product. We bring the creator that never sleeps, never drifts, and never sends an invoice per video.